Triple-I Advertising and Partnership Opportunities

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For 60 years the Insurance Information Institute (Triple-I) has been the trusted source of data-driven insights on insurance to empower consumers and to inform the media and insurance professionals on industry trends, as a publisher of consumer articles, executive thought leadership and research.

Triple-I offers advertising and sponsorship opportunities to companies that would like to build partnerships and elevate their messaging to a highly engaged audience of insurance consumers and industry professionals.

Opportunities are listed below. For more information, please download our advertising and partnership kit.

Please contact us with any questions or to discuss partnerships at info@iii.org.

Advertisement in the Triple-I Daily Newsletter: $1,000 per week

• Distribution list includes 4,000 insurance leaders
• 21 percent open rate

Sponsor-generated Content on Triple-I Website: $2,000 per week

• Triple-I’s website averages 5 million annual pageviews
• According to Amazon Alexa.com, in 2019 and 2020 Triple-I was a primary source for insurance industry keywords in organic search

Customized Research White Paper

Triple-I Branded White Paper: $30,000

• Package will include Triple-I branding on publication and promotion:
  • Press Release
  • Placement in daily newsletter
  • Placement in Triple-I web article

White Label White Paper: $20,000

• White-label production for publication and amplification by sponsor

Branded Webinars Hosted by Triple-I Expert(s): $2,000 – $3,000

• Sponsor’s logo on Triple-I’s homepage, webinar landing page, and on all pre- and post-webinar marketing materials
• Verbal recognition of sponsor during opening and closing remarks
• List of registered participants

Joint Industry Forum (JIF) Sponsorship: $2,500 – $35,000

JIF is Triple-I’s annual industry conference that draws 200+ industry executives, vendors and partners including CEO, C-level, VP and media participants.

• Levels of sponsorship for include:
  • Platinum
  • Gold
  • Bronze
  • Silver